Are you your own worst client?

How do we break out of this pattern?

January 17, 2025

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As VAs, we treat ourselves worse than we treat our clients….

The first thing that comes to mind is how many VAs—and freelancers in general—put their client work on a pedestal. Deadlines are non-negotiable. Communication is clear and professional. Deliverables are polished and sent on time. But when it comes to their own business? Procrastination creeps in. Emails go unanswered. Branding is half-finished. Plans sit on the back burner. Why does this happen?

It’s because client work feels urgent. Clients pay us, and with payment comes accountability. Our own business, on the other hand, feels optional. If no one is checking in, it’s easier to let things slide. But this logic is flawed. Neglecting your own business is like neglecting the foundation of a house—you might not notice the cracks right away, but eventually, the structure will collapse.

Now I’m wondering: how do we even recognize if we’re treating ourselves like our worst client?

Signs You Might Be Your Worst Client:

  • Inconsistency: For example, do you have a marketing plan? Is it as detailed as the plans you create for clients? If not, why not?

  • Neglect: Are there things you know would grow your business—like networking or learning new skills—that you keep avoiding?

  • Low Standards: And then there’s the question of standards. Do you hold yourself to the same level of quality you promise your clients? Or do you cut corners when it comes to your own projects?

Why This Happens:

  • Urgency Bias: Client work feels more immediate, while personal tasks feel optional.

  • Fear of Failure: Avoiding personal projects because the stakes feel higher.

  • Perfectionism: Getting stuck in endless tweaking rather than taking action.

This realization leads to another question: how do we break out of this pattern?

How to Fix It:

  • Mindset Shift: See your business as your most important client.

  • Set Boundaries: Block dedicated time for your own projects, and honor those commitments.

  • Systematize: Automate or outsource tasks to free up mental energy for growth.

  • Celebrate Progress: Treat your own wins with the same enthusiasm you show for your clients’ successes.

You can’t build a thriving business if you treat yourself like an afterthought. The better you serve your own business, the better you can serve your clients.


Stop putting yourself last. Start treating your business like the VIP client it deserves to be. The success of your clients depends on the success of your business—and that starts with you.

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Best regards,
The Offshore Operators Team